Here at Codeucate we have a target market, being the diligent little company that we are, we have done extensive market research into who are target market is and what they expect from online products. Here is a quick synopsis of what we have found.
Our target audience are parents, parents with kids in our target market of 8–12 year olds are generally between the age of 30 and 45, whilst it’s only fifteen years in the difference the expectations between X’ers and Millennials can be very different, lets look at some now.
Category 1 — Generation X
Born between 1960–1980
Key Attributes:
Embrace the internet
Love to Search
Expect Inclusion
Demand Reliability
Keen Learners
Favour DIY Projects
What makes generation X’ers interesting is their keenness to learn new technology, they recognise the governance of being tech savvy and really want their kids to embrace a digital career. X’ers are generally more trusting of a tech company without having to be shown proven results.
Category 2 — Millennials
Born between 1980–2000
Key Attributes:
Not Influenced by Advertising
Want to Own instead of Leasing
Review blogs before purchasing
Value Authenticity above Content
Want to Engage with brands on a social level
Want to co-create products with companies
Using Multiple devices
Brand Loyal
Expect brands to give back to society
Millennials differentiate themselves from X’ers by expecting more from digital companies in terms of altruism and they are less likely to just trust a company, preferring instead to do their own research via reviews and blogs. They look for a digital company to show it’s true authenticity before signing up.
What does this mean for small brands such as Codeucate?
In order for a small brand to position itself in a prime position for X’ers and Millennials small brands must maintain total transparency to their intended target markets at all times. You must be willing to let your customer shape the direction your business will grow in and make them feel part of the process. Users must feel like they are a valued member of the community in order for you to gain their loyalty and continued business and you must give back to your community from a non pr stand point.
Having already implemented a policy of altruism, this founder was relieved as he did his research , you can read more about this on our mission statement: https://codeucate.org/about
Thanks for taking the time to read this article, if you have any insight on this subject I would love to hear from you!
Sources:
https://yourbusiness.azcentral.com/generation-x-consumer-behavior-9585.html